Case Study: Patagonia Charlotte Doodle JazzCase Study: Patagonia CharlotteCopy linkFacebookEmailNotesMoreBlake SuarezApr 22, 2025Doodle JazzCase Study: Patagonia CharlotteCopy linkFacebookEmailNotesMore3Share

Nearly every Patagonia employee in Ventura received an email from me between 2006—2010. Their ethos of environmental stewardship and sustainability was unlike any other business I’d heard of, and they’ve stayed true to that goodness.

My first response came from the wonderful Michelle Rozo, art director for apparel graphics, about two months after I graduated. I had a little more work to show by then and she asked me to sketch a few kids’ graphics and a logo tee.

Ahem… at that time I didn’t know ‘logo tee’ meant riffing on their iconic Fitz Roy peaks in some fresh and stylized way. Read more about it here.